Carousel Digital Signage Simplifies K12 Deployments for 2021-22 School Year

July 2, 2020

Digital signage pioneer will help schools quickly launch and upgrade digital signage networks with aggressively-priced, “shrinkwrap-to-signage” model

MINNEAPOLIS, MINNESOTA, April 20, 2020 – While the COVID-19 pandemic has disrupted K12 education worldwide, hope remains strong to resume traditional classroom learning for the 2020-21 school year. With 2020-21 purchasing cycles quickly approaching, Carousel Digital Signage is launching a new program to help K12 districts snd schools streamline the process – and minimize the costs – of launching or upgrading a digital signage network.

“Most K12 districts and schools have passed their 2020-21 budgets, which means that IT departments will soon specify new displays, projectors, digital signage and other AV systems,” said JJ Parker, CEO, Carousel Digital Signage. “This year’s purchasing cycle will be very compressed, as schools continue to adjust to distance learning. Carousel Digital Signage has the strategy and technical infrastructure to help our customers meet these tighter deadlines.”

Carousel Digital Signage will offer a special, “very aggressively-priced” solution for K12 customers, leveraging its subscription-basedCarousel Cloud SaaS platform and, where possible, existing playback devices and displays. Carousel Cloud’s software-defined architecture eliminates the need to install traditional hardware servers – along with their expense and maintenance – in favor of a lightweight, off-premise IT infrastructure.

Deployments are further accelerated by using Apple TV devices or BrightSign media players, both of which offer immediate, proven interoperability with Carousel Digital Signage software.  The overall strategy is an ideal representation of Carousel Digital Signage’s low-cost, “shrinkwrap-to-signage” business model.

“We will help districts and schools keep their technology overhead low, and all but eliminate the need for onsite integration,” said Parker. “Many schools already have Apple TV devices, which automatically convert to digital signage players when connected to our CMS. BrightSign media players are also a top choice for schools worldwide that have functional digital signage networks today. This means that the majority of our K12 end customers, and the resellers and integrators that work with them, have a plug-and-play solution that is ready to go on short notice.”

More information, including a signup portal for pricing, can be found at

About Carousel Digital Signage

Carousel is Digital Signage Content Management Software that is easy to use, scalable, and reliable. With a deep feature set and strong technology partnerships Carousel gives you the most value in digital signage. Carousel Digital Signage is a division of Tightrope Media Systems. You can reach the Carousel team at (866) 866-4118, or visit

Atlona Ships Economical 4K/UHD HDMI and USB Extender for Huddle Spaces and Small Meeting Rooms

July 2, 2020

AT-OME-EX-KIT-LT combines simplicity, versatility and integration convenience at ideal price point for smaller AV environments

SAN JOSE, California, April 16, 2020Atlona, a Panduit company, is making easy and reliable HDMI and USB signal extension even more cost-effective for huddle spaces and small meeting rooms with the introduction of the new AT-OME-EX-KIT-LT HDBaseT extender. Available immediately, the new transmitter/receiver kit extends 4K/UHD HDMI video, embedded audio, power, control and USB data over HDBaseT while discreetly offering simple connectivity for collaboration and video conferencing.

The newest extension solution in Atlona’s Omega™ Series of essential AV system components for modern workspaces and meeting environments, the OME-EX-KIT-LT provides the powerful core functionality of Atlona’s proven AT-OME-EX-KIT in a lower-priced configuration optimized for small spaces with shorter extension requirements.

“Our OME-EX-KIT has become a preferred choice of systems integrators and end users for long-distance signal transport in AV environments as large as auditoriums and lecture halls, but its 330 foot extension capabilities are unnecessary in smaller spaces such as huddle rooms,” said David Shamir, Director of Product Management, Atlona. “The OME-EX-KIT-LT offers a more economical option for these rooms while delivering similar versatility, feature-richness and integration convenience as its sibling.”

The OME-EX-KIT-LT extends 1080p60 HDMI and USB signals up to 230 feet (70 meters) over HDBaseT, while 4K/HDRHDMI video – at 60 frames per second with 4:2:0 chroma subsampling, or 30 fps with 4:4:4 – can be extended up to 130 feet (40 meters). HDCP 2.2 compliance enables the transport of protected content.

The OME-EX-KIT-LT’s USB 2.0 interfacing and extension capabilities make it ideal for soft codec and web-based conferencing in conjunction with applications such as Zoom™, Skype® for Business, Microsoft® Teams®, Cisco® Webex®, BlueJeans and GoToMeeting®. Supporting a host PC and two peripherals at the transmitter plus two ports for peripherals at the receiver, the kit can easily integrate with a PC and speakerphone or microphone at a meeting table, and a camera or soundbar at a corresponding wall-mounted display. For other interactive applications, it can also provide AV and USB extension for a touch-enabled display, allowing remote PC control at a meeting table or other location.

The transmitter is powered from the receiver over HDBaseT, enabling convenient, discreet transmitter installation without the need for local AC power. A test button and LED on the transmitter unit enable quick visual confirmation of the integrity of the HDBaseT link between the transmitter and receiver, while a free software utility provides real-time link status plus detailed diagnostic and signal information.

Like other Omega Series solutions, the OME-EX-KIT-LT is backed by Atlona’s award-winning 10-year limited product warranty. To learn more about the Omega Series, please visit

About Atlona

Atlona, a Panduit company, is a leading global manufacturer of AV over IP distribution, connectivity, and control solutions. The company designs and engineers innovative, award-winning products for a diverse range of residential and commercial AV and IT markets. Backed by an award-winning 10-year warranty, Atlona’s products are developed to enable our customers’ ability to connect and collaborate with simplicity. More information about Atlona is available at

About Panduit

Global connectivity leader Panduit Corp. creates innovative electrical and network infrastructure solutions for applications across the enterprise. Headquartered in Tinley Park, Ill. and operating in 112 worldwide locations, Panduit’s technology leadership and robust ecosystem help support, sustain, and empower business growth in a connected world.

Qligent Foresight™ Evolves Predictive Analysis Solution to Prevent Viewer Churn and Improve Customer Experience

July 2, 2020

Combination of system performance and user data delivers real-time quality control, predicts conditions that reduce audience engagementusing AI, Machine Learning and Big Data

MELBOURNE, Florida, April 16, 2020 — Qligent announces Foresight, its second-generation, cloud-based service that uses AI, MachineLearning, and Big Data to mitigate content distribution issues. Designed to help broadcasters, MVPDs, and OTT service providers understand and correlate factors that contribute to higher audience engagement, Foresight provides real-time 24/7 data analytics based on system performance and user behavior.

“Foresight uses the data you already have in your plant, plus some new data that you can gather from end user devices, for predictive analysis,” said Lang Cooksey, Product Manager, Qligent. “It’s vital to understand how network outages and other technical issues causeproblems all the way through to the customer, for example. We’re trying to help stop silent sufferers from leaving your service, and predict and prevent customer churn.”

Qligent Foresight aggregates data points from end user equipment – including set-top boxes, smart TVs, and iOS and Android devices – as well as CDN logs, stream monitoring data, CRMs, support ticketing systems, network monitoring systems, and other hardware monitoring systems. Using scalable cloud processing, its integrated AI and Machine Learning provide automated data collection, while itsdeep learning technology mines data from hundreds or thousands of layers of data. Big Data technology then correlates and aggregates the data for real-time, cloud-based quality assurance, helping service providers quickly address distribution issues.

With its unique deployment of networked and virtual probes, Foresight creates a controlled data mining environment that is not compromised by operator error, viewer disinterest, user hardware malfunction, or other variables. As a result, service providers have a prevention-oriented toolset that can predict conditions negatively impacting audience engagement.

Customizable reports summarize key performance indicators (KPIs), key quality indicators (KQIs), and other criteria for multiplatform content distribution. All findings are presented on Qligent’s intuitive and flexible dashboard, accessible from a computer or mobile device.

Cooksey adds that Foresight can produce significant revenue protection for service providers by helping them maintain customer satisfaction and long-term subscriptions. Additionally, Foresight can provide revenue protection by monitoring end user equipment andwithout including data from receiving devices. That can help build internal technical support databases.

“We can look into IT asset management systems and say, ‘We noticed that the last time a product like this exceeded its warranty, these specific technical problems were resolved through replacement,’” Cooksey added. “This added level of business intelligence can pay dividends for the content or service provider.”

Qligent Foresight is available immediately. Contact or for more information.

ABOUT Qligent

Qligent architects complete monitoring, visualization and delivery analytics solutions for broadcasters, content distributors, ad agencies, regulators and network operators. Based in Melbourne, Florida, Qligent’s software-defined approach provides an open, vendor-agnostic platform to monitor performance, integrity and compliance of multiple signals, streams and systems across enterprises of any size. Its solutions provide the same consistent quality of content and service across multiple delivery platforms simultaneously.

Tightrope’s New Screenweave LIVE Helps Community Media Centers Bring Virtual Civic Meetings to Cable, Web and OTT

July 2, 2020

New service eases integration of Zoom and other web conferencing tools into Cablecast-powered government access channels; company also offers free COVID-19 resources for PEG stations

MINNEAPOLIS, MINNESOTA, April 14, 2020 – Local governments are rapidly embracing virtual civic meetings to comply with social distancing initiatives amid the COVID-19 pandemic, creating new operational challenges for the community media organizations that the public depends on for up-to-date information and transparency. In response to this sudden and pressing need, Tightrope Media Systems has created Screenweave LIVE, a cloud-based service designed to bring live feeds from Zoom and other web-based conferencing solutions into the Cablecast Community Media platform for cable television, online, OTT and social media distribution.

The Cablecast team has also launched a collection of free resources and tutorials to help PEG stations remotely manage their media operations and provide timely COVID-19 information to their audience.

“The need for community broadcasters to bring real-time information to local residents is greater now than ever before, and as always, we’re here to help,” said Steve Israelsky, President, Cablecast Community Media. “Collaboration tools such as Zoom have been crucial in enabling city or town councils and committees to continue meeting, and government access stations want to provide live and on-demand coverage of these virtual sessions. Screenweave LIVE makes it easy for them to integrate virtual meeting coverage into their cable, online and OTT channels.”

While version 7.1 of the Cablecast platform could already ingest an RTMP stream for broadcast or recording, and Zoom can output an RTMP stream, the ‘missing link’ was the need for an intermediary RTMP server between them. Screenweave LIVE eliminates this need without requiring additional hardware or any changes to the station’s network configuration or firewall.

Deployed entirely in the cloud, Screenweave LIVE receives a live RTMP stream from Zoom – or another RTMP streaming solution – and delivers it to a Cablecast VIO or Cablecast Flex video server running version 7.1 software, or to the Carousel Bulletin Board software for users of earlier Cablecast hardware or software. The Cablecast Broadcast Automation software can then record or broadcast the live feed on the station’s cable channel, while the tightly-integrated Cablecast Live, Cablecast Pro VOD and Screenweave OTT options can automatically publish live streams or on-demand clips for viewing on the web, Apple TV or Roku devices. Screenweave LIVE can also simulcast the incoming RTMP stream to Facebook Live and YouTube Live for maximum audience reach.

Tightrope also provides in-depth instructions on how to use Screenweave LIVE with the free, open source Open Broadcaster Software (OBS) to capture the meeting screen and audio from conferencing solutions – such as Cisco WebEx, Microsoft Teams, Skype and Google Hangouts – that do not offer native RTMP output. This tutorial is one of many resources now available on the new Cablecast COVID-19 portal ( to help community media organizations navigate this crisis. In addition to tips for managing Cablecast systems remotely, the page also features free resources such as graphics, video clips and RSS feeds that stations can use to keep their community updated regardless of which vendor’s automation and playout system they are using.

Screenweave LIVE is the second offering in the growing Screenweave family of cloud-based content distribution solutions, joining the Screenweave OTT service and apps for bringing live and VOD content to Apple TV and Roku OTT viewing devices. Available immediately, Screenweave LIVE is offered on a subscription basis, with flexible pricing plans that can be customized based on customer needs.Interested stations are invited to email to discuss their requirements.

About Cablecast

For over 20 years, the Cablecast Community Media platform from Tightrope Media Systems has enabled community media organizations and content producers to easily and efficiently engage viewers across expanding consumer platforms including cable channels, websites, mobile devices and OTT delivery. The comprehensive Cablecast product line provides flexible, tightly-integrated solutions ranging from broadcast automation, playout servers, bulletin boards and on-air graphics to Internet VOD, live streaming and OTT distribution. For more information, visit or call (866) 866-4118.

Xilica® Appoints Mark Ullrich as Senior Manager, Application Sales, Promotes Joe Orlando

July 2, 2020

In this newly created role, Ullrich will provide application support and sales management for Xilica partners in the U.S., Canada, and select global territories, while Orlando will lead the emerging direction of Xilica’s systems product line

Toronto, April 13, 2020 — Xilica®, a global leader in digital signal processing (DSP) technology for AV and installed sound, has hired Mark Ullrich as Senior Manager, Application Sales, and promoted Joe Orlando to Product Manager, Systems, effective immediately.

Based in Bend, Oregon, Ullrich will lead application support and major project sales for dealers, distributors, and systems integrators in the U.S., Canada, and select global territories. Ullrich is a renowned expert on DSP technology and solutions, with nearly 20 years of cumulative experience in the pro audio and commercial AV markets. He has amassed technical and marketing expertise specifically throughout his career, with experience ranging across application and technical product support, international sales and distribution management, and cultivating partner relationships.

Ullrich spent more than 10 years at Symetrix, where he acted in technical sales engineering roles before being appointed as the firm’s international sales manager, responsible for all sales outside the United States.

“There’s a certain sense of fulfilment and excitement that comes with working for a young, growing tech company like Xilica where every decision is important, and the effects can be readily felt,” said Ullrich. “Therefore, my biggest goal is to recognize and prioritize those unique initiatives—such as new product development, partners, and projects—that can have the greatest and most beneficial impact. The experience I’ve gained over two decades, along with my personal interest in this field, align perfectly with Xilica’s goals and initiatives.”

Additionally, to spearhead its product line management within the integrated systems market, Xilica has promoted Joe Orlando, an experienced former integrator with more than 30 years’ experience in the AV industry, to the role of Product Manager, Systems. In his new capacity, Orlando will lead the global development, innovation and strategic alliance functions of the Xilica product portfolio to drive greater growth within enterprise applications, including the corporate and conferencing markets. He will additionally have responsibility for Xilica’s new Genius training program, both in-person and on-demand.

“We have some exceptional products at Xilica that are really well suited to enterprise applications, utilizing existing IT infrastructure and technologies to deliver an integrated AV ecosystem,” stated Orlando. “I look forward to helping the business further drive innovation and build relationships with key strategic partners that can help us make theintegrator’s life easier and simpler, while continuing to provide their customers with products of the highest quality.”

About Xilica

Xilica® is an award-winning manufacturer of innovative, next-generation digital signal processing solutions for AV control and command applications including conference, corporate, hospitality and leisure, retail and transportation. From its headquarters in Toronto, Canada, Xilica sells and supports products worldwide in over 75 countries, gaining rapid acknowledgement for its all-modular, ultra-small-format and high-performance product ranges that solve critical business challenges.

Service Highlights

Writing and Media Placement

Writing and Media Placement

We are storytellers that understand how to connect with an audience. From newsworthy press releases to technical installation features to provocative thought leadership columns, we will bring your message to a broader audience through strategic, exclusive articles placements and global media distribution.

Product Launch Planning

Product Launch Planning

We are strategic thinkers that will build integrated plans to spread the word on your important product innovations. We have the experts to manage your press announcements, trade show visibility and social media impact - among other initiatives - to make a lasting impact on your brands.

Media Interviews

Media Interviews

We consistently communicate with key editors and journalists that cover broadcast, commercial AV and other industries we work in around the world. We will position you as expert thought leaders to secure interviews, Q&As, tradeshow appointments, and other opportunities that keep you in touch with the media - and visible to your customers and the industry at large.